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Privacy Policy

Last updated: March 1, 2026

1. Who We Are

Yap ("we", "us", "our") is an AI-powered analytics platform for boutique retail businesses, operated at getyap.co. We help store owners understand their customers and grow revenue.

2. Information We Collect

  • Account information: name, email address, and password (managed via Clerk).
  • Store data: store name, city, product information, and customer data you upload or sync via Shopify.
  • Customer data: names, email addresses, purchase history, and lifetime value of your customers.
  • Payment information: handled entirely by Stripe — we never store card numbers.
  • Usage data: pages visited, features used, and session activity.

3. How We Use Your Information

  • Provide and improve the Yap service.
  • Generate AI-powered insights and recommendations for your store.
  • Send automated win-back emails to your customers on your behalf.
  • Send you weekly performance reports and platform updates.
  • Process your subscription payments via Stripe.

4. Data Sharing

We do not sell your data. We share data only with service providers necessary to operate Yap:

  • Anthropic / OpenAI — AI analysis of your store data.
  • Supabase — secure database storage.
  • Stripe — payment processing.
  • Resend — email delivery.
  • Clerk — user authentication.
  • Vercel — hosting and infrastructure.

5. Data Retention

We retain your data for as long as your account is active. You can request deletion of your account and all associated data by emailing hello@getyap.co.

6. Your Rights

You may access, correct, or delete your personal data at any time. Contact us at hello@getyap.co.

7. Cookies

We use essential cookies for authentication and session management only. We do not use advertising or tracking cookies.

8. Security

We use industry-standard encryption and security practices to protect your data. All data is transmitted over HTTPS.

9. Contact

Questions? Email us at hello@getyap.co.